Digital Marketing
What is Digital Marketing

What is Digital Marketing? A Complete Guide

What is Digital Marketing? – Digital marketing is also known as online marketing (or) Internet Marketing. Building an online presence and providing customer services using digital marketing strategies helps to increase your customers and the growth of the business. In this digital world, still, many business owners follow traditional marketing methods to promote their businesses as much as they expect. Today, in this Article, we will explain what digital marketing is and how your business needs to promote it.

In this article, we will cover
  • What is digital marketing?
  • How does digital marketing work?
  • Why is digital marketing important for business?
  • Types of digital marketing?
  • Benefits of digital marketing
  • Increase connections and customers
  • Easy conversions
  • Conclusion

What is Digital Marketing?

Digital marketing is also called online marketing (or) Internet Marketing. Digital Marketing is a combination of 4 popular categories. SEO (Search engine optimization), SEM (Search engine marketing), SMO (Social media optimization), and SMM (Social media marketing).

Digital Marketing helps to promote digitally on TV, Mobiles, social media, YouTube, other online sources, and electronic devices. Here is the list – of digital marketing methods used to promote their business and expand their brand.

  • Search engines
  • Websites
  • Email marketing
  • Social media
  • Mobile apps
  • Web-based advertising.
  • SMS

As per the data, in April 2022, there were more than 5 million online users around the world, 63.1% of the global population. And, 4.7 billion social media users are there.

How does Digital Marketing Work?

Here in digital marketing, business owners use a variety of strategies to reach customers and make them purchase products and get services from the business.

It helps to increase business awareness and brand promotion. Modern digital marketing consists of various channels.

  • Social media
  • Content marketing
  • Website marketing
  • SEO (search engine optimization)
  • PPC (pay-per-click) advertising

To achieve the potential of digital marketing, marketers need to dig deep down across the channels and find new strategies to make an impact on our business website.

Why Digital Marketing is Important for Business?

Implementing digital marketing strategies helps marketers collect valuable information, and reach the target audiences. Increase retaining customers, and help to grow their businesses in the digital world. There were more than 5 billion internet users around the world by October 2022 alone.

From text messages to social media, there are multiple ways to use digital marketing strategies to reach a target audience and connect with them. And making it a cost-effective digital marketing strategy for small and medium-class businesses.

Types of Digital Marketing?

There are mainly Five types of digital marketing. Find the images below:

In these main categories, there are various marketing categories available.

SEO (Search Engine Optimization)

SEO is the strategy of creating backlinks and content in such a way that search engines like Yahoo and Google will rank your website in search engine result pages. Search engine algorithms are used to decide how your keywords and meta tags are related to user searches.

These search engine algorithms are updated frequently. In this SEO on-page, SEO plays a critical role in ranking. When you implement SEO strategies, algorithms help your website rank top in search engine results and increase organic search visitors.

Here are some most important elements to consider in SEO to improve:

  • Mobile Friendliness
  • Quality content
  • Quality Backlinks
  • User Engagement
Content Marketing:

Usually, SEO experts say that content is the king of SEO. Yes, that is true. If there is no content on your website, no users and visitors can read about your company and what type of products and services you provide.

Apart from that, search engines will not identify relevancy, unable to crawl and index user searches. In any marketing strategy, content is the main goal to generate leads and convert visitors into customers.

In digital marketing, content helps to provide knowledge about the company and services to make them understand what best we can provide our services to customers than other businesses.

And, this content can be published in the below points to promote and reach visitors.

  • Blog Posts
  • News Letters
  • Guest Blogging
  • E-Books
  • Infographics
  • Video and Audio Transcripts
Social Media

Social media is categorized into two types SMO and SMM. SMO stands for Social Media Optimization, and SMM stands for Social Media Marketing. SMO is used to promote your brand across social media platforms.

Social Media Optimization (SMO):

  • It is just like SEO. On social media, it takes some time for brand recognition.
  • In organic promotion, we can achieve goals like followers, organic leads, subscribers, and post views.
  • And, we can communicate with customers without paying a penny.

Social Media Marketing (SMM):

  • Social Media Marketing is just the reverse of Social Media Optimization.
  • To get immediate results, we must pay social media platforms to generate leads, subscribers, views, likes, etc.
  • In this, we can facilitate, Lead generation, subscriptions, like, and views activity, Banner advertising, etc.

For example:

  • If you are planning to generate leads and subscriber activity for your startup business, LinkedIn will be the best platform for your business promotion.
  • We can generate leads by targeting age, type of business, country, target audiences, etc.
  • According to the content marketing institute, more than 61 percent of B2B businesses opened social media accounts this year.
PPC – (Pay per Click) Marketing:

PPC is one type of marketing in digital marketing. In this PPC advertising, we must pay when someone clicks on this ad. PPC Advertising displays search engine results.

In search engine advertising, PPC is one most common advertising strategies in digital marketing.

PPC can have one or more target actions that views are meant to complete after clicking and visiting the page. These types of activities are considered conversions.

Digital marketing has many other promoting methods like Affiliate marketing, Native advertising, Mobile marketing, Influencer marketing, Marketing automation, and Email marketing.

Benefits of Digital Marketing

Digital Marketing will help you to know your business audiences. And how to target them to achieve your business goals.

Know Your Audience:
  • Digital marketing helps to get to know your target audiences and connect with your target audiences.
  • It helps to build trust and credibility and converts into consumers for long-term business. Apart from that, it sets your business apart from the competition.
Cost Efficiency:
  • Comparatively, digital marketing costs are lower than traditional marketing. Digital Marketing strategies help to expand your business more than traditional marketing.
  • If we consider the costings of TV ads, Newspaper ads, and Billboards advertisements are very high.
  • With digital marketing, by creating content, we can draw traffic and customers to our business with minimum cost.
  • Other than content creation, you can create Email and message campaigns for your target audiences.
  • Overall, digital marketing is considered a better option for businesses than traditional marketing.
Quantifiable Results:
  • In every business, the number of customers attracted to your business is important.
  • An important factor is the number of leads converted into business.
  • But what can be done with an offline digital marketing strategy? In offline digital marketing, we need to connect with every customer and inquire how they get to know about our business.
  • And, must speak with each person every time. These are much more difficult to track and maintain your business in a busy life.
  • With digital marketing, monitoring makes it simple. Digital marketing software and tools help to find tiny details.
  • A business person can track the amount of business generated, several leads they got, state, country, gender, contact numbers, etc.
Increase Connections and Customers:
  • In Digital Marketing, a business person can communicate with another person in real time. Think about SEO Strategy,
  • If your page appears on the first page of search results for customers’ queries, they will visit our website to learn more about our company and services, and they will contact us directly.
  • In this case, you grow your contact base, customers, loyalty, and trustworthiness.
Easy Conversions:
  • When someone sees your ad on social media (or) on Google Search Engines, visitors will directly call and visit the website to communicate with business persons for sales.
  • In Traditional Marketing, you must wait until they see the advertisement and then contact us back.
  • We cannot track the funnel flow of our customers in traditional marketing.
  • In Digital marketing, when they see our ad or blog post, they might not call us immediately, but they will stay connected with us and give us a chance to connect with them again.


  • Because of the psychological effects on your customers, the importance and future scope of Digital Marketing cannot be neglected.
  • When compared to other forms of marketing, this technique gives you an advantage over your competitors.
  • This encourages sellers and buyers to interact to gain a better understanding of products as well as customer preferences.
  • This fosters a strong bond between the seller and buyer communities.
  • Ai (Artificial Intelligence) and other emerging technologies can be incorporated into Digital Marketing, further emancipating this marketing branch of business.
  • Do you have burning questions about Digital Marketing? Talk about it with our knowledgeable Digital Marketing community!

TechieBears is a Mumbai-based experienced Software Development Company. We offer complete and cost-effective web solutions to our clients, allowing them to harness the Internet’s broad reach.

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